Core Values

Deuzeman CPA’s purpose is to help owners build better businesses and achieve financial independence.

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Customer Obsessed

We never stop thinking about how we can delight our customers. Our customers are the heroes and we are the guides. We help them achieve success and avoid pain.

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Do Things Together

We do things together and that includes with our customers and each other. We are curious, we learn, we share, we develop and we help – all of it and more – together. Working together also requires us to manage mutual expectations.
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Persistently High Standards

We expect and produce the best possible product and experience. These high standards apply to everything we do for our customers and we expect them of each other. If something is important and urgent, we do it properly with a sense of urgency.

We always find a way to get the job done with a can-do attitude. We do every job properly or we don’t do it at all. That includes giving the right answer or no answer at all. We don’t give 90% answers and we don’t always know the answer and that is OK. And when we don’t have the answer, we help find it.

We trek deep into the trees but never lose site of the forest. We know that details matter but not everything matters. If it is necessary, knowable and doable then we always do it – there are no exceptions.

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Do the Right Thing

We follow the ‘newspaper test’ – We judge every action by how it would appear on the front page of our local newspaper, written by a smart but semi-unfriendly reporter, to be read by our family, friends and neighbours.
We always do the right thing because we know it takes a lifetime to build a reputation and a moment to ruin it. We would never knowingly do anything that could ruin our reputation. People trust us to do the right thing. We are candid with everyone and avoid the fluffy stuff.
We know that things take time and we don’t skip steps.
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Business Owner Mentality

We think and act just as our customers do – as business owners. We know that thinking and acting like business owners helps us do our best work. Our customers are passionate and take pride in their work and so do we.
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Keep Things Simple

We understand that complicated is interesting but simple works. And we focus on impact over output. We ask why things are done the way they are and whether there is a simpler, better way.

We are strong supporters of systems and we consider the downstream impacts of actions and decisions at the outset.

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